Kinetic Supplements
Brand Identity, Packaging Design
Objective
To create a brand that embodies a feeling of fun and energy that can reach all audiences.
Date
Spring 2024
Kinetic Supplements is a pre-workout supplement brand that aims to bring a more casual audience to the world of fitness by straying from the hypermasculine "tough" image that's currently in place.
Kinetic's Stim Free pre-workout formula comes in three flavors: Fruit Punch, Blue Razz, and Watermelon.
Reflective of the word "kinetic", Kinetic Supplements uses patterns, arrows, and bold colors to convey motion and energy. Red is used as the brand's primary color, as it attracts attention and incites an energetic reaction.
Additionally, the primary fonts used are bold and heavy to stand out against the patterns and shapes.
