Genero
Brand Identity, Packaging Design
To create an outdoor recreation brand that has a strong identity that translates well across different product types.
Objective
Date
Spring 2024
Genero is an outdoor recreation brand that has a focus on camping and rock climbing. It aims to reach wider audiences than other brands through its approachable yet effective packaging and branding style.
Genero offers several different products, ranging all the way from water bottles to climbing shoes.
Reflective of its target market, Genero utilizes outdoor imagery, particularly mountains, to convey the idea of rock climbing and activity.
These visual elements are combined with geometric and bold fonts in order to create a modern, trendy style. This helps the brand to reach markets beyond hardcore campers and climbers.
